Overview
- Meta confirmed it is running a test that enables caption links for Meta Verified subscribers, without disclosing how many users have access or any rollout timeline.
- Blogger Andrea Valeria shared screenshots showing a clickable Substack URL in a caption and reported an in-app notice allowing up to 10 caption links per month.
- The clickable URL currently appears in the Instagram mobile app but does not show as a link on the website version.
- If expanded, caption links could change how creators drive traffic off Instagram, although a monthly cap may still keep link-in-bio tools in use.
- The trial aligns with Meta’s push to monetize link-sharing features, and Meta Verified for creators is priced from $14.99 up to $499.99 per month.