Overview
- Meta introduced three self-branded models called Adventurer, Fury and Starfire that start at $299 for Adventurer and Fury and $399 for the Kylie Jenner collaboration Starfire.
- The frames were designed by Meta and built by EssilorLuxottica with both companies’ marks on the temples and packaging to speed manufacturing and distribution.
- All three glasses include built-in cameras, speakers, photo and video capture, and ship preinstalled with Meta’s on-device Muse Spark AI for tasks like translation and scene understanding.
- Mark Zuckerberg said the company is focused on making glasses people will actually wear by balancing fashion, comfort and functionality and that he is closely involved in product design.
- Meta plans to expand styles and brand collaborations, may offer camera-less models for calls and media, and expects the cheaper, fashion-forward approach to widen consumer adoption and pressure rivals such as Snap and Google.