Overview
- Meta announced Wednesday that it is rolling out consumer Plus tiers globally with Instagram Plus and Facebook Plus priced at $3.99 per month and WhatsApp Plus at $2.99 per month.
- The Plus plans add specific features for heavy users such as Story rewatch metrics, extended Story durations, unlimited Story audience lists, profile customization and super reactions on Instagram and Facebook, while WhatsApp gains themes, custom ringtones, premium stickers and more pinned chats.
- Meta will begin staged tests of broader Meta One subscription tiers for AI and for creators and businesses, including Meta One Plus ($7.99) and Meta One Premium ($19.99) for higher AI compute, and Meta One Essential ($14.99) and Advanced ($49.99) for verification, analytics and expanded visibility in select markets.
- Meta says the core apps remain free and that the new Plus plans do not replace Meta Verified; the company framed the move as optional and investors reacted positively with the stock rising roughly three to four percent after the announcement.
- The push is part of a wider effort to diversify revenue beyond advertising to help fund an expected $125–$145 billion in capital spending on AI infrastructure and could over time shift higher-value features and visibility tools toward paid tiers, affecting creators and business budgets.