Overview
- Meta announced the global rollout on Wednesday, May 27, of Instagram Plus and Facebook Plus at $3.99 per month and WhatsApp Plus at $2.99 per month.
- Plus subscribers get app-specific features such as story rewatch counts, unlimited story audience lists, extended story duration and anonymous story previews on Instagram and Facebook, and extra pinned chats, themes and premium stickers on WhatsApp.
- Meta will test AI-focused tiers under a unified Meta One brand with Meta One Plus at $7.99 and Meta One Premium at $19.99, running pilot tests next month in Singapore, Guatemala and Bolivia while keeping a limited free tier for casual Meta AI users.
- Creator and business subscription trials will start in markets including Saudi Arabia, Morocco, Thailand and Bangladesh with Meta One Essential at $14.99 and Meta One Advanced at $49.99, and Meta Verified will remain a separate verification and impersonation-protection product.
- Investors reacted positively, sending Meta shares up about 3–4 percent, and the company says the staged, regional tests will let it tune pricing, usage limits and features as it tries to diversify revenue beyond advertising.