Overview
- Meta, which announced the update Tuesday at the Shoptalk conference, will let creators tag affiliate products in Instagram Reels and Facebook posts to earn commissions on qualifying sales.
- On Instagram, eligible accounts that are 18 or older with at least 1,000 followers can add up to 30 products to a single Reel, and outside affiliate URLs are allowed only when the item exists in Meta’s product catalog.
- On Facebook, creators tag items from partner marketplaces, starting with Amazon in the United States and Shopee in select Asian markets and Brazil, with Temu, eBay, and Mercado Libre listed as next partners.
- Meta is adding AI summaries that surface reviews and product details after people tap ads and it is testing a one‑tap Buy Now checkout that routes through partners like PayPal or Stripe.
- The change replaces link‑in‑bio workarounds and gives Meta new purchase data that could sharpen ad targeting, with outlets noting a more commercial feed and new creator insights on clicks, sales, and expected commissions.