Overview
- AI-driven protections are deploying to spot celebrity and brand impersonation and to detect deceptive links before users engage.
- Facebook is testing alerts for suspicious friend requests, flagging profiles with few mutual friends, mismatched locations, or newly created accounts.
- WhatsApp now displays device‑linking warnings that show where a request originates to help users avoid QR code and code‑sharing hijacks.
- Messenger is expanding advanced scam detection that can prompt an optional AI review of recent messages and recommend blocking or reporting.
- Meta reports removing over 159 million scam ads and 10.9 million Facebook and Instagram accounts in 2025, and says a recent multinational action disabled 150,000+ accounts with 21 arrests; it also aims for 90% of ad revenue from verified advertisers by end of 2026.