Meta Rolls Out AI Ad and Commerce Tools to Keep Shopping Inside Its Apps
The company plans to shorten discovery-to-purchase journeys by using automated product-driven ads, live and creator shopping formats, virtual single‑use cards and regional partner integrations.
Overview
- Meta announced a coordinated rollout of AI-powered advertising and commerce features across Facebook, Instagram, Threads and WhatsApp at the Cannes Lions festival, with some tools available immediately and payment features set to begin this summer.
- Live Video Ads will expand globally on Facebook and will launch on Instagram to let businesses promote live broadcasts and display product details and shopping tools inside streams.
- Creators in 22 countries can now tag items from searchable corporate catalogs in Reels and Feeds, and Meta has added affiliate integrations with regional marketplaces such as Flipkart and Mercado Libre to pay commissions.
- Meta’s ad automation will use product data and visual assets so its AI assembles and optimizes custom ad variations in real time, reducing manual setup and aiming to improve return on ad spend for advertisers.
- The company will introduce virtual single‑use card checkouts with Mastercard and Visa to enable in‑app purchases without exposing real card details, and the broader AI push follows recent concerns about Facebook’s AI search surfacing outdated or unverified user content.