Overview
- Meta launched the Seller app on the App Store for U.S. users aged 18 and older on Friday, July 24, 2026, and it syncs existing listings, messages and sales history with Facebook Marketplace.
- The app uses Meta AI to generate listing titles, descriptions, price suggestions and categories from photos and supports bulk listing to speed posting.
- Seller centralizes communications with a unified seller inbox that keeps buyer conversations separate from personal chats and ties messages to specific listings.
- Meta is simultaneously rolling out Facebook Verified, a free selfie-based badge designed to show a real identity across Marketplace, Groups and Dating.
- The launch relies on conventional payment rails with no crypto or blockchain features, reflecting Meta’s post-Diem shift toward AI and conventional commerce tools to deepen seller engagement and diversify revenue.