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Meta Quietly Launches Pocket, an App That Builds Playable AI ‘Gizmos’

Turning text prompts into small interactive mini-games, Pocket shows Meta is productizing the Gizmo team’s technology.

Overview

  • App store listings show Pocket went live on June 29 and is described as a feed for AI-generated “gizmos,” small interactive experiences users can create and play.
  • The app was first flagged publicly by reverse engineer Alessandro Paluzzi, who posted screenshots of Pocket’s Google Play listing before Meta made any announcement.
  • Pocket lets people type natural-language prompts to generate gizmos that respond to touch, phone tilt, sound, camera input, and can be shared or remixed by others.
  • The product builds on Meta’s earlier hiring of the Atma Sciences/Gizmo team and a non-exclusive license to that technology, which had attracted hundreds of thousands of installs before the deal.
  • Meta has not commented and the rollout appears limited and experimental with the app unavailable in key markets including the U.S., a step that could test whether interactive AI content revives social engagement and spurs competition with startups and platforms pursuing mini-game feeds.