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Meta Launches Threads Live Chats for Real-Time Events

The NBA Playoffs debut signals a push into real-time events to rival X.

Overview

  • Threads introduced Live Chats on Wednesday inside the NBAThreads Community for the Playoffs, with hosts including Malika Andrews, Rachel Nichols, Trysta Krick, David Rushing, and Lexis Mickens.
  • Each session supports text, photos, videos, links, emoji reactions, and polls, with up to 150 people posting at once and a spectator view for everyone else, and a red ring on a host’s profile shows when a chat is live.
  • People can join from the top of a Community feed or from shared posts in the main feed, and chats remain open to view and discover after they end.
  • Threads will automatically remove messages that break its rules, anyone can report posts in the chat, and hosts can demote users to spectator or remove them in real time.
  • Meta is starting with a small set of creators and plans to expand to more communities and add features like co-hosting, play-by-play updates, lock-screen widgets, and the option to quote or share chat messages to feeds.