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Meta Launches Muse Spark to Power Meta AI, Replacing Llama Across Its Apps

The move signals a pivot to a closed, product-focused AI strategy across Meta’s services.

Overview

  • Muse Spark is live on the Meta AI app and site, with a phased rollout planned to Instagram, WhatsApp, Facebook, Messenger, and Meta Ray‑Ban smart glasses to replace Llama models.
  • Muse Spark handles text, images, and video, runs multiple sub‑agents in parallel to split tasks, and can analyze photos without user captions.
  • Meta highlights speed and reasoning as design goals, saying the compact model can tackle complex questions in science, math, and health.
  • New modes include shopping that gathers product links for quick buys and a social search feature that pulls in public posts by location or topic; Meta also points to improved content recommendations in Instagram, Facebook, and Threads.
  • Built in nine months by Meta Superintelligence Labs led by Alexandr Wang after the Scale AI acquisition, the closed model marks a break from Llama’s open releases, with a next‑generation version already in development as Meta seeks to catch rivals like OpenAI and Google.