Overview
- Meta rolled out Muse Image on July 7 as its first in‑house image‑generation model and made it available in Meta AI, Instagram and WhatsApp while previewing a Muse Video model.
- Muse Image accepts complex text prompts, uses users’ photos as inputs, blends multiple images into one composition and lets people edit outputs by sketching or annotating.
- Any public Instagram account can be referenced in a Muse Image prompt via an @-mention unless the account holder disables a dedicated opt‑out setting, and Meta will not notify people when their public content is used.
- Meta says basic use in Meta AI is free and that higher limits and creator/advertising integrations will be paid, with the model set to replace prior third‑party image tools and feed Advantage+ ad workflows.
- Privacy groups and users warned the default opt‑in for reuse risks non‑consensual likeness use and regulatory exposure under rules like the GDPR, and users can stop reuse by toggling Sharing and Reuse settings or making accounts private.