Overview
- Meta introduced Incognito Chat on Wednesday for Meta AI in WhatsApp and the Meta AI app, with a gradual rollout over the coming weeks and months.
- Chats run on WhatsApp’s Private Processing in Trusted Execution Environments, which Meta says it cannot access, and messages are not saved and disappear when the session ends.
- The mode is text-only at launch, so users can type questions and get text replies, and the AI includes guardrails that refuse or redirect harmful requests.
- Meta says the system will undergo independent oversight and points to prior third‑party audits of its Private Processing design by firms such as NCC Group and Trail of Bits.
- Rivals’ “incognito” modes often keep temporary logs, which have shown up in lawsuits, while Meta highlights no server-side logs in a bid to make sensitive health, finance, or work questions feel safer for WhatsApp’s vast user base.