Overview
- Creators with at least 100,000 followers on Instagram, TikTok, or YouTube get $1,000 per month, rising to $3,000 for those over 1 million, with payments limited to three months.
- Participants must post 15 eligible Reels within 30 days across at least 10 days, with content allowed from a creator’s back catalog if it is original, including AI‑generated work.
- Accepted creators receive immediate entry to Facebook Content Monetization, which paid nearly $3 billion in 2025, with about 60% of payouts tied to Reels and a 30%+ rise in creators earning over $10,000 annually.
- Meta is adding new payout transparency metrics—Qualified View, Earnings Rate, and Non‑Qualified Views—to clarify what earns money and how creators can improve performance.
- Early coverage notes availability in the U.S. and Canada with additional lower‑tier payouts in some jurisdictions, and reports indicate investors reacted cautiously with a post‑announcement share‑price dip.