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Meta Launches Company‑Branded Smart Glasses Starting at $299

Shipping with Muse Spark AI, prescription compatibility, and broad retail availability, Meta positions the new line to make smart eyewear more mainstream.

Overview

  • Meta and EssilorLuxottica released Meta Glasses on Tuesday, June 23, 2026, offering three frame styles (Adventurer, Fury and a Kylie Jenner Starfire edition) with prices starting at $299 and sales through Meta.com and major retailers.
  • The glasses ship from day one with Muse Spark, Meta’s multimodal AI model, and Meta will push the same software update to existing Ray‑Ban Meta and Oakley Meta devices in supported markets.
  • Hardware reuses the Gen‑2 platform: 12MP photos, 3K video, a five‑microphone array, open‑ear speakers, about eight hours of battery life plus a charging case with roughly 40 extra hours, and new fit adjustments including three‑position nose pads and moldable temple tips.
  • Meta introduced an Rx Lens Swap program that preserves warranty for post‑purchase prescription lens fitting, and said the glasses will get upcoming features such as audio‑only pedestrian navigation and expanded live translation language support.
  • The company reinforced visible recording LEDs and tamper‑detection tech after recent reporting found facial‑recognition code in its app that Meta removed, and the launch comes as Meta leads the market by a wide margin while Google, Samsung, Snap and a likely Apple entry ramp up competition.