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Meta Launches $299 Meta Glasses With Muse Spark AI

Lower pricing, fashion collaborations, planned software updates, wider retail distribution signal a push to bring wearable AI into mainstream retail.

Overview

  • Meta unveiled Meta Glasses starting at $299, a new line sold under the Meta brand and available now from Meta.com and major retailers in multiple countries.
  • The glasses ship with Meta AI powered by Muse Spark, the first model from Meta Superintelligence Labs, which is built for multimodal, on‑device visual and voice assistance.
  • Meta said Muse Spark is being delivered to existing Ray‑Ban Meta and Oakley Meta owners in the US and Canada via a software update so current devices gain the new AI.
  • Hardware matches prior Meta eyewear with a 12‑megapixel camera, open‑ear speakers, a multi‑mic array, roughly eight hours of single‑charge use plus about 40 hours with the charging case, and prescription support.
  • Meta’s move to lower price points, a Kylie Jenner fashion edition with her voice, and broader retail reach leverages its dominant market share to accelerate mainstream adoption and raise competitive pressure on Google, Snap and others.