Overview
- Meta announced a multi‑year Official Partnership with the Cannes Film Festival and will run a Meta House at the Majestic Hotel with creator programming, Ray‑Ban Meta demos and a Palme d’Or showcase.
- Festival director Thierry Frémaux said the selfie ban on the red carpet stays in place, stressing that sponsors do not set Cannes policy.
- TikTok creator Reece Feldman will conduct red‑carpet interviews wearing Ray‑Ban Meta glasses for Meta and Ray‑Ban’s social channels.
- Meta highlighted translation tools for festival coverage, including AI dubbing on Reels in nine languages and Live Translation on Ray‑Ban Meta glasses with broader language support planned for the summer.
- Meta is the technology partner on Steven Soderbergh’s John Lennon: The Last Interview, which used Meta’s AI to generate visuals for select scenes.