Overview
- Financial Times reporting says Meta is creating a realistic AI version of Mark Zuckerberg to interact with employees and offer feedback.
- Sources say the system is trained on his public talks, voice, tone, and decision style to mirror how he communicates.
- Meta has not confirmed the effort and has shared no features or launch timing for the internal tool.
- Zuckerberg is described as hands-on with the work, spending about five to ten hours each week training and testing AI characters.
- If the approach proves effective, FT sources say similar avatars could be offered to creators and public figures, a step that follows Meta’s 2023 chat characters, its 2024 AI Studio tools for creators, and safety fixes after inappropriate chatbot interactions with teens.