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Meta Is Developing a Photorealistic AI Version of Mark Zuckerberg for Staff Interactions

The effort underscores Meta’s push to retool its business around generative AI.

Overview

  • Multiple outlets reported Monday that Meta is building a lifelike, AI-driven 3D avatar of Mark Zuckerberg to hold real-time conversations with employees.
  • The project is led by Meta’s Superintelligence Labs and is separate from a reported “CEO agent” tool that helps Zuckerberg retrieve information and manage tasks.
  • Zuckerberg is directly involved in training and testing the avatar and is spending about five to ten hours each week coding and reviewing AI projects.
  • The system remains early-stage and faces tough hurdles such as high compute demands, low-latency rendering, and natural voice delivery, with Meta’s PlayAI and WaveForms deals feeding its voice work.
  • The avatar work sits within a wider AI push that includes the recent Muse Spark model, and outlets say Meta could later adapt the technology for creators if internal trials succeed.