Overview
- The deal with Vornado covers a five-level, 15,000-square-foot townhouse beside the St. Regis Hotel on Fifth Avenue.
- Vornado and subsequent coverage list the site as 697 Fifth Ave., while an earlier report named 675 Fifth Ave., a discrepancy still reflected in reports.
- The permanent store follows a pop-up at the same location that drew roughly 1,000 to 1,500 visitors daily, according to Meta.
- Meta Lab will showcase Ray-Ban and Oakley AI glasses and VR headsets in rotating, neighborhood-specific installations, with the current theme centered on New York skate culture.
- This is Meta’s first Manhattan flagship after Los Angeles in 2025, and the company says it plans eight to ten more stores over the next year with additional openings through 2026.