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Meta Explores 'Name Tag' Face Recognition for Ray-Ban Smart Glasses

Reporting indicates Meta is weighing a limited, opt-in approach to identification to reduce privacy exposure.

Overview

  • Meta is researching a facial-recognition feature for its Ray-Ban smart glasses, internally code-named Name Tag, according to The New York Times as cited by ITHome.
  • The capability would let wearers identify people and receive related information through the glasses' AI assistant, based on internal descriptions.
  • Options under consideration reportedly include recognizing a user's Meta friends or users with public accounts rather than enabling broad lookups of passersby.
  • CEO Mark Zuckerberg is said to favor the feature to differentiate the device in the emerging AI glasses market.
  • Internal documents indicated a planned accessibility-focused unveiling at a conference for blind people that did not occur, and the company has not announced the feature as it weighs privacy and legal risks.