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Meta Debuts Ray‑Ban Glasses With In‑Lens Display as On‑Stage Demos Falter

The rollout underscores Meta’s bid to make AI wearables a primary interface through a lens display operated by a neural wristband.

Overview

  • The Ray‑Ban Meta Display is priced at $799 in the United States with sales slated to begin late September, alongside the $379 Ray‑Ban Meta 2 and the $499 Oakley Meta Vanguard, with Brazil listed as coming soon for certain models.
  • The new display shows notifications, offers real‑time translation, provides turn‑by‑turn directions, enables quick replies in WhatsApp and Messenger, scrolls Instagram, runs step‑by‑step recipes, and controls music via Spotify Tap.
  • Hardware highlights include a 12 MP camera for photos, video and calls, about six hours of continuous use with a charging case adding up to 30 hours, and Android and iOS compatibility.
  • Meta’s Neural Band EMG bracelet reads hand muscle signals to trigger commands and text entry, with the company advertising roughly 18 hours of battery life and broader device control over time.
  • Live demonstrations at Meta Connect stumbled as the cooking assistant failed to respond appropriately and a WhatsApp video call could not be answered on stage, which Mark Zuckerberg attributed to the venue’s Wi‑Fi, while Meta’s high‑end Orion AR remains a costly prototype with consumer versions expected later per specialist press.