Overview
- Meta said it is piloting a low-cost Instagram subscription in select countries, with local prices reported at 39 pesos in Mexico, 319 yen in Japan, and 65 pesos in the Philippines.
- The plan, called Instagram Plus, unlocks tools like viewing Stories without appearing in the viewer list, seeing rewatch counts, and creating many audience lists for targeted sharing.
- Reported perks also include Stories that last 48 hours, a weekly highlight for one Story, animated Superlikes, and a search field to find a specific viewer.
- Instagram told Bloomberg the tests aim to learn which premium features users value most, and Meta said it will keep testing before any wider release.
- The offer targets everyday users rather than creators, sits apart from Meta Verified, and is not yet available in markets like Germany as Meta gauges demand.