Overview
- Meta confirmed to TechCrunch that it is preparing an optional subscription for private WhatsApp users, keeping chat, voice and video features free.
- Beta versions expose a waitlist in Android build 2.26.9.6 where users can register for notifications about the premium rollout.
- Reporting on the betas indicates the tier may be branded ‘WhatsApp Plus’ and could include app themes, accent colors, about 14 alternative app icons, exclusive stickers and more interactive reactions.
- Premium features under testing also include roughly 10 exclusive in‑app call ringtones and the ability to pin up to 20 chats, up from the current limit of three.
- Pricing and launch timing are unannounced, with some outlets citing an unconfirmed €4–5 per month and suggesting an ad‑free option for Status/Updates ads introduced in 2025.