Overview
- Meta, which unveiled the push Tuesday at the Shoptalk 2026 conference, is starting a limited rollout with Amazon in the U.S. and Shopee across several Asian markets.
- On Instagram, creators 18 or older with at least 1,000 followers can tag up to 30 products in a Reel, using Meta‑catalog items or their own affiliate links if the product is cataloged.
- On Facebook, creators tag products only from partner marketplaces like Amazon and Shopee to earn commissions, with brands setting rates and Meta saying it takes no cut for now.
- Meta is testing AI pop‑ups that summarize reviews, list brand details and suggest items after an ad click, paired with a one‑tap checkout built with Stripe and PayPal.
- Availability is limited to select countries at first, with Temu, eBay and Mercado Libre slated to join next as Meta expands partners and regions.