Overview
- Meta rolled out AI Mode and new AI photo and video editing tools on Facebook on Monday, June 15, 2026, using its Muse Spark model.
- AI Mode answers plain-language queries by synthesizing content from public Facebook posts, including Groups and Reels, instead of returning a traditional list of search links.
- New creative tools include opt-in collage cutout templates, video transition effects, and photo presets that can change clothing, hair, and accessories and can be turned off at any time.
- Journalists and analysts warn the feature may surface outdated or misleading information because Meta has not detailed how it weights sources from everyday user posts or what safeguards it will use against misinformation.
- Meta built Muse Spark after shifting away from the Llama 4 open-source plan and investing in Scale AI, a move that helped recruit Alexandr Wang and that analysts say could unlock multibillion-dollar revenue upside if user retention and query monetization meet optimistic assumptions.