Particle.news
Download on the App Store

Meta Begins Rolling Out WhatsApp Plus Paid Tier Focused on Personalization

Meta is testing a paid tier that adds customization without changing the free, encrypted core.

Overview

  • Meta has started a limited rollout of WhatsApp Plus on Android in Europe, with access offered to a small group of users as the feature expands.
  • The plan costs about €2.49 a month in Europe and roughly $3 in the U.S., with lower local prices in some countries, and it renews each month unless canceled.
  • Subscribers get premium stickers, 18 color themes, custom app icons, exclusive ringtones, bulk chat controls, and the option to pin up to 20 chats.
  • Availability is limited to the standard WhatsApp app for now, with WhatsApp Business excluded and expansion to Latin America expected in the coming weeks.
  • Paying does not remove ads, and reporting points to a separate ad‑free and privacy‑focused subscription at around €4 a month.