Overview
- Meta announced consumer 'Plus' add‑ons for Instagram ($3.99/month), Facebook ($3.99/month) and WhatsApp ($2.99/month) that add profile customization, expanded story controls and other app-specific upgrades.
- The company also unveiled paid Meta One AI tiers for consumers (Plus $7.99, Premium $19.99) and creator/business plans (Essential $14.99, Advanced $49.99) that give higher compute, faster or more complex AI outputs and creator distribution tools.
- Meta said it will start phased tests next month in selected markets to validate pricing, technical capacity and customer uptake before any wider rollout, while keeping Meta Verified focused on identity and impersonation protection.
- Investors reacted positively to the announcement, pushing Meta shares up about 4%, and the move marks the company’s first explicit effort to charge end users directly for AI compute and capability.
- The shift reflects a broader industry push to diversify revenue beyond advertising, and the key near‑term question is whether enough users and creators will pay for extra compute and creator features to make subscriptions material to Meta’s business.