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Meta Announces WhatsApp ‘Incognito Chat’ for Private AI Queries

The company says private processing keeps prompts off its servers.

Overview

  • Meta, which announced the Incognito-Chat on Friday, will add the mode to WhatsApp and the Meta-AI app with prompts handled in a separate secure system.
  • The company says these chats are not logged and delete as soon as you close the window or lock your phone.
  • The bot will not carry context into new conversations, so each private session starts with a blank slate.
  • Responses will run on Muse Spark, Meta’s new flagship model, and WhatsApp plans private “side chats” so AI questions do not appear in main threads.
  • Rollout is slated for the coming months, with Meta pitching the feature for sensitive topics like health, finances, and personal matters.