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Meta Announces ‘Inkognito’ AI Chats for WhatsApp With Private Processing

The company says the mode processes questions in a sealed, temporary space to keep content out of its hands.

Overview

  • Meta, which detailed the feature Wednesday, says Inkognito-Chats route AI questions through an isolated environment where messages are not stored and vanish by default.
  • In the coming months, the mode will roll out worldwide on WhatsApp and in the Meta AI app, with ‘Nebenchats’ for side-by-side AI help in existing conversations to follow under the same protection.
  • An April addition called Advanced Chat Privacy lets users switch off Meta AI in individual private or group threads, while also blocking auto-saving of shared media and the export of the chat history.
  • The new tools aim to let people ask sensitive questions in WhatsApp without exposing content to Meta, though anyone in a conversation can still take screenshots or forward messages.
  • Independent reporting notes Meta continues to collect metadata such as a user’s name, last-online timestamp, and IP address, so confidentiality depends on more than content controls.