Overview
- Sony Pictures released the promotional clip on June 30, showing Messi using a “Spidey Tracker,” meeting Tom Holland’s Peter Parker, and then Spider‑Man swinging Messi across New York.
- The roughly 40‑second video went viral within hours, generating millions of views, memes and widespread social‑media reaction that highlighted both praise and critiques of visible CGI work.
- Publishers and outlets describe the appearance as a marketing cameo rather than a confirmed film role because Sony and Marvel have not said Messi appears in the movie itself.
- Unverified social‑media reports that Messi was paid as much as $15 million for the spot circulated after the release, but no official studio or industry source has confirmed any fee.
- The campaign pairs a major sports star with an interactive 'Spidey Tracker' experience to expand the film’s reach in global and Latin American markets ahead of Spider‑Man: Brand New Day’s late‑July release.