Overview
- Sony published a 30–40 second promo featuring Lionel Messi on Tuesday, and the clip went viral after the studio shared it on the film’s official social channels.
- The teaser shows Messi finding Peter Parker via a fictional 'Spidey‑Tracker,' Peter changing into Spider‑Man, and the two web‑swinging across New York City.
- Some outlets have reported an unverified claim that Messi was paid roughly $15 million for the brief appearance, a figure that the coverage notes comes from limited sourcing and has not been independently confirmed.
- Observers and several outlets say the video is likely a standalone marketing piece timed to the World Cup rather than footage from the film, a distinction that has driven fan debate and industry attention.
- The promo arrives during an aggressive late‑July campaign that has driven record presales, confirmed MCU returns such as Hulk and the Punisher, and a staggered international rollout with India opening July 30 and the U.S. on July 31.