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Mercedes Walks Away From Deal to Buy 24% of Alpine

Negotiations collapsed because Otro Capital’s $720 million price tag created a valuation gap that ended talks and leaves Renault controlling approval of any sale.

Overview

  • Mercedes withdrew from negotiations on Monday after Otro Capital asked $720 million for its 24 percent Alpine stake, a price Mercedes judged too high.
  • Otro’s demand implies a roughly $3 billion team valuation while Mercedes and independent estimates placed Alpine nearer $2.2–2.45 billion, creating the core disagreement.
  • Renault remains Alpine’s majority owner and retains veto or approval rights over any sale through at least September, limiting who can complete a purchase.
  • Reports name other interested parties, including a consortium linked to Christian Horner, but no alternative buyer has been confirmed.
  • Separately Alpine is moving forward with a major commercial shift, signing Gucci as title sponsor to race as Gucci Racing Alpine from 2027, a deal that reshapes the team’s brand even as ownership questions persist.