Overview
- Mercedes confirmed Tuesday that UK‑based Global Auto Holdings will buy seven sites in Berlin and Brandenburg, including the Salzufer flagship, with the price undisclosed.
- The company says more than 1,100 employees can move to the new owner with union wage agreements carried over and a negotiated compensation package.
- Union statements and media reports cite up to 1,500 affected staff, describe a one‑year job guarantee before contracts are renegotiated, and say workers were notified by email.
- A staff meeting in Berlin with GAHL owner Kuldeep Billan is scheduled Wednesday to brief employees on the transition.
- The sale needs competition clearance and targets closing by year’s end, part of a 2024 strategy to exit direct retail that Mercedes says will not change customer service or prices.