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Mercedes Names Bradley Lord Deputy Team Principal

The longtime communications chief formalizes de facto duties to support a larger operation, with Toto Wolff's remit unchanged.

Overview

  • Lord steps into the role with immediate effect, becoming Wolff’s direct number two at MercedesF1 team.
  • He previously served as chief communications officer and official team representative, often standing in when Wolff missed race weekends.
  • Mercedes says the move formalizes responsibilities that have operated in practice and is designed to strengthen the senior leadership group.
  • Wolff stated his responsibilities “will not change one millimetre,” framing the adjustment as an efficiency measure for a growing team and sport.
  • Lord is the first to hold the deputy role since Jérôme D’Ambrosio, and his promotion follows a career spanning Benetton and Renault before his long tenure with Mercedes.