Mercado Libre Vanishes From Alpine Branding as Company Backs Other F1 Names
Sources describe a pivot to region-wide partnerships across Latin America.
Overview
- Alpine’s A526 launch and official partner list omitted Mercado Libre despite the brand’s recent high-profile support of Franco Colapinto.
- Mercado Libre logos appeared on Sergio Perez’s Cadillac helmet, and its Brazilian subsidiary announced support for Gabriel Bortoleto at Audi.
- Negotiations between Alpine and Mercado Libre are still ongoing, according to reports from the Barcelona shakedown.
- Colapinto remains contracted through 2026, with figures including Flavio Briatore publicly reassuring his seat for the season.
- Colapinto urged patience about Alpine’s performance and highlighted reserve Paul Aron’s role, as Argentine media and fans reacted with concern to the sponsorship shift.