Overview
- Performance varied across the province, with Malargüe at 83% occupancy, Potrerillos at 81% and Villa de San Rafael at 80%, all above the average.
- The revenue estimate reflects a 4.7-night average stay and an ARS 92,500 daily spend per person, according to the Emetur observatory.
- Domestic travelers comprised 80% of visitors, led by Buenos Aires at 42.7% and the Centro region at 19.5%, while international arrivals were 20% with 7.5% from Chile.
- Trip planning skewed short notice and independent, with 94.4% arranging travel on their own and a strong preference for non-hotel accommodations.
- External studies bolstered Mendoza’s positioning, with Focus Market identifying it as the most economical Argentine summer destination and Time Out naming it among 2026’s top places to visit.