Overview
- Lenovo told attendees at ISC 2026 on Friday that current DRAM and NAND price levels look like a “new normal” through 2030 and may not return to early‑2025 levels.
- Micron has signed multiple strategic customer agreements described by CEO Sanjay Mehrotra as take‑or‑pay contracts that lock customers into purchases and revenues through the end of 2030.
- Major suppliers are shifting production to high‑bandwidth memory for AI data centers, which cuts the factory output available for consumer DRAM and NAND and tightens spot supply.
- Device makers are already passing higher memory costs to buyers, with Apple raising product prices and Microsoft warning console memory and storage costs have risen more than 2.5× and could double again by fall 2027.
- Analysts say fab build‑outs and line redeployments take years to affect supply, so expanded capacity expected around 2028–2030 is unlikely to restore pre‑2025 prices in the near term.