Overview
- Major U.S. retailers led by Amazon and B&H ran Memorial Day promotions that produced multiple all‑time lows on recent Apple hardware, with coverage showing prices plunging across laptops and tablets.
- Amazon dropped the 13‑inch M5 MacBook Air (16GB/512GB) to $899.99 and pushed 15‑inch M5 Air base models to about $1,100, while the 14‑inch M5 MacBook Pro (16GB/1TB) returned to $1,499 in limited listings.
- Tablet deals included the 13‑inch M4 iPad Air at $699.99 and the 11‑inch M4 iPad Air at $519.99 on Amazon, and B&H offered flash discounts such as an 11‑inch M3 iPad Air (128GB) at $449.
- These price drops were highly SKU‑, color‑ and coupon‑dependent, often requiring in‑cart coupons or specific color choices, and inventory and delivery windows changed rapidly as offers cycled.
- Analysts and reporters say the moves reflect retailers clearing overlapping stock after Apple raised its base storage to 512GB and that prices may stay volatile through summer sales like Prime Day as supply and inventory shift.