Overview
- Melania and President Trump attended a Washington premiere at the newly renamed Trump-Kennedy Center after a private White House screening days earlier.
- Early indicators point to soft demand, with a London Vue matinee reportedly selling a single ticket and industry forecasts signaling a low opening despite a wide U.S. rollout.
- Amazon’s reported $40 million rights deal and roughly $35 million marketing push far exceed documentary norms, with some reports saying the First Lady receives about 70% of the license fee.
- Amazon declined broad press screenings, while crew accounts described chaotic production and director Brett Ratner’s selection reignited scrutiny over past allegations he has denied.
- South Africa’s distributor Filmfinity pulled the release citing “recent developments,” and the film is expected to move to Prime Video after a limited theatrical window with no date announced.