Overview
- The protein shots, which hit Target stores and Target.com Thursday, mark the brand’s first national retail placement.
- Target is selling four-packs for $16.79 in three flavors: strawberry guava, blueberry lemonade and pineapple.
- Each 3.38 oz shot contains 23 grams of protein and 100 calories, with zero sugar, zero fat and a gluten-free formula.
- Since the January launch, the company reports repeated sellouts, and Robbins says the brand has topped about $1 million in sales.
- Robbins says she hand-picked a scientific advisory board that includes Dr. Amy Shah, Dr. Betsy Grunch, Dr. Dawn Mussallem, Dr. Jeff Karp, Dr. Rocio Salas-Whalen and researcher Lucia Aronica.