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Meizu Shelves 23, Pursues Third-Party Hardware, Puts Flyme in Maintenance Mode

The company pivots to AI‑led software, relying on partner‑built devices after pausing new self‑developed phone hardware.

Overview

  • China CMO Wan Zhiqiang said in a JD.com livestream that the Meizu 23 is fully developed but will not be released.
  • He added that Flyme will stop major version upgrades and receive ongoing basic maintenance.
  • Existing phones including Meizu 22, Note 16 series, and Lucky 08 remain on sale with no planned price increases, while the Meizu 22 1TB is sold out and some variants have limited stock.
  • Meizu’s official Tmall and Pinduoduo stores showed several models sold out or delisted, though JD.com and other third‑party sellers still have inventory as customer service cites restocking in progress.
  • Cube (Kubi/酷比魔方) said Flyme AIOS adaptation talks are underway, and an industry insider estimated roughly RMB 10 billion would be needed to rebuild a brand to head‑tier scale.