Overview
- Mufti spoke in Pahalgam on Monday urging Kashmiris to treat every Amarnath pilgrim as a “guest of Kashmir” and to mount a Gandhian-style satyagraha of hospitality through personal warmth and service.
- She framed the campaign as a people-led effort to counter hate, misinformation and Islamophobia by turning pilgrims into ambassadors who carry positive stories of the Valley back across India.
- Mufti argued that safeguarding the Yatra is a civic duty, not only a job for security forces, and urged local communities to provide protection for pilgrims to rebuild trust on the ground.
- She said she sent an open letter to Chief Minister Omar Abdullah asking for an all-party meeting to press the Prime Minister and Home Minister for talks with J&K parties and said her request was ignored or rejected.
- The appeal is timed to the Amarnath Yatra running July 3 to August 28 on the Pahalgam and Baltal routes and could affect tourism, local safety arrangements, and national political pressure if it changes public narratives about Kashmir.