Overview
- As Ever’s Mother’s Day collection, which launches Wednesday, introduces two $64 Signature candles tied to Archie’s and Lilibet’s birthdates with notes like ginger, neroli, amber, santal, and water lily.
- Official materials name the children as “Prince Archie of Sussex” and “Princess Lilibet of Sussex,” marking their first explicit appearance in the brand’s product marketing.
- The collection adds a Compartés caramel chocolate box and a custom matchbox, with gift bundles listed at $156, $118, and $105.
- Coverage frames the drop as the first significant release since Netflix ended its partnership last month and as part of a broader move into fragrance and apothecary.
- Reports highlight both praise and criticism of using the children’s titles in commerce, and some outlets differ on Archie’s listed birthdate for Candle No. 506, citing May 5 or May 6.