Overview
- A new As Ever promotional video, posted on the brand’s site and Instagram, shows Meghan Markle presenting the range while cycling through polished looks.
- Outlets identified her high‑waisted, cuffed jeans with heart‑shaped back pockets as the Tracy James Collection, a label by her Montecito friend Tracy James Robbins.
- Page Six reports the Tracy James style began selling out after the jeans appeared in the clip.
- Harper’s Bazaar noted a sizing chart briefly appeared on the As Ever website, which has prompted speculation about apparel, though nothing is confirmed.
- The video also highlights pieces from established houses like The Row, Anine Bing, and Oscar de la Renta, aligning with As Ever’s shift from jams into a broader homemaking brand and Meghan’s habit of crediting designers she chooses.