Overview
- Visitors reported Monday that the As Ever area at Godmothers bookstore in Montecito has been scaled back to a single small table and that jars of Meghan Markle’s jams were not on display.
- An anonymous shopper said staff told them, 'They refresh merchandise on a regular basis,' and that the reduced display was not presented as a sell-out; that account has not been independently verified.
- Earlier this year a user-exposed website glitch appeared to show very large inventory counts for As Ever products and Similarweb data recorded roughly 392,114 U.S. visits from January through May with over one million global visits.
- Meghan personally curated the original, larger pop-up after As Ever’s 2025 launch and the Godmothers shop was opened in 2024 by her neighbours Jennifer Rudolph Walsh and Victoria Jackson, a local venue frequented by celebrities.
- With no public, audited sales or inventory figures, the contrast between on-the-ground retail changes and the prior digital signals leaves open questions about As Ever’s distribution, stock strategy and plans for international expansion.