Overview
- In 2016 Meghan Markle told an audience at the Create & Cultivate conference that selling $100-plus candles was “so obnoxious” while promoting her blog The Tig.
- Footage of that remark resurfaced Monday and critics pointed to As Ever’s Signature Scent Collection, listed at $256, as evidence of inconsistency.
- As Ever’s product range includes single candles priced at $64, two- and four-candle sets, $110 ritual bundles that include honey and tea, and a limited-edition matchbox.
- Meghan has promoted the scents as inspired by her children and her 2018 wedding, and supporters have used the lower single-candle price to counter accusations of hypocrisy.
- The episode highlights a broader tension in celebrity brands between past public statements and later commercial choices and could increase scrutiny of how public figures position product pricing.