Overview
- Meghan Markle, who returned to Instagram in January 2025, changed her profile photo on Monday in her first update since rejoining the platform.
- The new color image shows her in a white T‑shirt and grey or blue trousers with flowers, biscuits or shortbread, and candles in the background that echo her As Ever line.
- As Ever’s site rolled out a redesign the same day with new video of Meghan eating a raspberry, arranging flowers, sitting on a kitchen counter, opening fruit spread, placing a bookmark, drizzling honey, and walking through an orchard.
- As Ever, which formally launched in April 2025 after an earlier iteration in 2024, focuses on preserves, wildflower honey, herbal teas, baking mixes, candles, and home goods tied to hosting at home.
- People highlighted long-running creative ties with collaborators like photographer Jake Rosenberg and brand partner Ryan Sax, which help keep the look consistent with her early lifestyle work on The Tig in 2014.