Overview
- Markle posted a short orchard-set video on Instagram that ends with the As Ever logo and the message to “Save The Date 10.28.25.”
- No details were provided about what will be unveiled on Oct. 28, and outlets are treating potential product launches, including beauty, as speculation.
- The clip matches As Ever’s natural, soft-focus aesthetic and shows Markle in a black dress with a draped cardigan and Cartier jewelry.
- As Ever launched earlier this year with artisanal pantry items and Napa Valley wines that repeatedly sold out and saw restocks over the summer.
- Fans reacted enthusiastically on social media, expressing anticipation to purchase whatever the brand announces next.