Overview
- A follow-up teaser shows a hand pouring a sparkling drink into a tall glass with the As Ever logo and the words "Save the Date October 28."
- An earlier clip features Meghan walking through an orchard before the brand mark appears, reflecting the label’s pastoral visual style.
- No details are provided about what will be announced, and outlets are speculating about a beverage such as sparkling wine or cider while fans parse the orchard imagery for pantry-item clues.
- The teasers arrive weeks after the brand’s 2024 Sauvignon Blanc release and this summer’s Napa Valley rosé, with a Méthode Champenoise sparkling wine previously reported as planned.
- As Ever, launched in early 2025, has recorded fast sellouts and strong social engagement, including a large Instagram following and frequent influencer reposts.