Overview
- On Sunday, Meghan posted a promotional clip on the As Ever Instagram account saying Harry prefers raspberry, Lilibet likes strawberry and Archie enjoys both while referring to the children as “Lil” and “Arch.”
- The post described the spreads as made from recipes Meghan created at home and promoted a small-batch fruit spread trio sold on the As Ever website for about $36 or $42 in a gift box.
- The jam video follows other recent family-focused posts, including footage of Harry delivering a lemon elderflower cake and a penguin statue for their eighth anniversary and photos from a May trip to Disneyland.
- As Ever launched with a Netflix partnership but publicly split from the streamer in March, with the brand saying it had grown enough to stand alone and continue product sales directly to consumers.
- Coverage has linked Meghan’s food-focused posts to Prince William’s recent comments about jam and scones, and the use of selective family details for marketing raises fresh questions about how the couple balances privacy with brand storytelling.